Inbox Insider: E-mail gets inaugurated
20-01-2009It is great news that the new president did not have to get rid of his Blackberry. His
campaign showed how leveraging digital channels such as e-mail, mobile and social
networks can connect a political candidate to citizens and has great power for social
action. In fact, his campaign aided his supporters in organizing and in using
word-of-mouth marketing to virally transmit information.
As smartphones become more ubiquitous among American citizens, it is great to see that
our president will be communicating in this fashion. In fact, Obama told CNN that
anything he writes in an e-mail could possibly end up as news, which is a good
thing.
As his life changes so drastically from being able to eat with citizens at small town
barbeques to being escorted around the world by the Secret Service, having a digital
channel to connect is all the more relevant.
Welcome, President 2.0.
Bron: DM News
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